The Coffee Club
Photo - CEO Rod Wakefield

Welcome to the start of an exciting journey. A journey towards a fulfilling career managing your own franchise with The Coffee Club. Frankly, it's a journey not suited to everyone. To be a part of this dynamic group, you will need a commitment to excellence, a thirst for knowledge and a passion for hard work.

Why become part of The Coffee Club organisation? The Coffee Club is rapidly becoming one of the country's best recognized brands in hospitality. We are dedicated to being recognized as a leader in the Australian Franchise Industry, and are also members of the Franchise Council of Australia. Our consultative franchise systems, our contemporary organizational design and our extensive history in hospitality are the building blocks for your success.

Training is an essential part of the mix. Every franchisee must be prepared to undergo training in our proven methods of developing business through our outstanding 'six building block' program. For our part, we've ensured that the Franchise Consultants who will train you and guide you through your journey know the business well.

To be successful, you will also need solid financial support, the ability to be a team player and, perhaps most importantly, a love of people.

I trust that the information provided in this booklet will help you make this important decision and I thank you for your interest. Hopefully, The Coffee Club will always be your answer to the question "where will I meet you?".

We look forward to meeting you soon at The Coffee Club.

Signature of Rod Wakefield


Rod Wakefield
CHIEF EXECUTIVE OFFICER
BA, Bed, MBA1


Click here to read The Coffee Club story
Click here to read about our Directors
Click here to read about our Core Values & Mission Statement